Elevating Qatar’s premier financial institution through human-centric storytelling and seamless digital experiences.
Client : Commercial Bank of Qatar (CBQ)
Industry : Banking & Financial Services
Core Deliverables :Website UI/UX, Campaign Film, Brand Positioning, Event Activation, Performance & Retail Campaigns
Region :Qatar / Middle East
As one of Qatar’s most prominent financial leaders, Commercial Bank faced two major objectives in an increasingly digitized and competitive regional market:
Digital Modernization: Their online presence needed to evolve from a traditional, static banking portal into an intuitive, customer-centric digital experience.
Humanizing the Brand: Banking in the GCC region is deeply rooted in personal trust and community values. CBQ needed a campaign that went beyond transactional banking to highlight their motto: "There's more to life than money."
We executed an integrated 360-degree growth and branding campaign split into Four strategic pillars:
Digital Experience & Website Architecture Redesigned the primary digital gateway (cbq.com.qa) to prioritize speed, mobile responsiveness, and effortless user journeys for personal and corporate clients.
Structured clear conversion pathways for retail banking products, wealth management, and corporate solutions.
Community-First Campaign & Video Production
Developed the "Your Community. Your Bank." positioning, bringing real stories of leadership to the forefront.
Featured Leadership Storytelling: Spotlighted Parvez Khan—Head of Investments at Commercial Bank and Captain of the Qatar National Cricket Team—demonstrating how CBQ leaders actively build and mentor the local Qatari community.
Produced high-production campaign video assets and print/OOH creative executions emphasizing shared values, sportsmanship, and regional pride.
Spotlighted Parvez Khan—Head of Investments at Commercial Bank and Captain of the Qatar National Cricket Team
Parvez Khan's Journey and contribution video in campaign
On-Ground Event Promotion & Activations
Managed and promoted high-profile corporate announcements, leadership summits, and community sports events in Qatar.
Created custom press backdrops, event branding, and PR media assets to reinforce brand authority during high-level executive partnerships.
Product-Led Performance Marketing & Partnerships
We designed and launched high-converting digital campaign creative suites targeting diverse retail banking segments—spanning home ownership, luxury lifestyle benefits, travel perks, and local payment integration:
Mortgage & Home Financing Campaign:
Created key visuals for CBQ’s competitive 3.45% Mortgage Loan campaign, positioning property ownership with a sleek, modern visual metaphor.
Entertainment & Merchant Partnerships (Novo Cinemas)
Crafted engaging consumer-facing campaign assets for the "Your Plus One Ticket Is On Us!" promotion with Mastercard and Novo Cinemas to drive credit card usage.
Enhanced Brand Affinity:
Successfully aligned CBQ as a human-first, community-driven institution across print, video, and digital media in Qatar.
Streamlined Digital Journey:
Delivered a modern web platform capable of handling millions of monthly user interactions seamlessly.
High-Impact Engagement:
The campaign film and community spotlights generated high regional engagement across digital channels and local media outlets.
The question is whether your business is leading it or watching others take the opportunity.